5 ways social listening increases your social ROI

Return on investment (ROI) is a common phrase associated with the outcome of financial decisions, but in the realm of digital marketing, your business investment is people. In fact, a study by Nielsen demonstrated that 93% of consumer purchasing decisions are influenced by social media. It makes sense. Most people trust their peers by word-of-mouth. That means you need to find a way to measure the social activity of your clients and prospects, then apply it to your bottom line. Social listening

A Quick Guide to Protecting Your Invention with a Provisional Patent Application

You’ve always been a dreamer, a thinker, and a creator who adds to the world. Yet, we live in a place where light-fingered opportunists “borrow” ideas all the time, and you can’t afford to have yours taken away for free. It just so happens your fears are very grounded. If you are unaware of your invention, how can you know when you are giving it away? In fact, research shows that 50% of all inventions occur by accident. It comes as no surprise that many people may be confused as to how to move

A/B Testing is Your Best Friend and Here’s Why

If you’re going to take the time to build a campaign, you should take it a step further with A/B testing. It’s the perfect method to grow subscribers and improve your lead generation. Marketing automation is about making informed decisions based on data, rather than taking a guess at what your audience wants to see. You never have to wonder why a campaign isn’t working, because the proof is in the pudding. On average, 51% of companies currently use some form of marketing automation, and of...

Personalizing Healthcare: An Experience Focused on the Patient

An optimal patient engagement strategy enables a process of care that allows the patient to be active, get involved and stay engaged. A patient-centric approach means developing a culture of involvement that responds to patients’ capacity, skills, knowledge, and ability to manage their own health. This concept is currently at the center of healthcare organizations’ top priorities and can be traced back to the Affordable Care Act. The Affordable Care Act links performance to reimbursement. Prov

A Quick Guide to Understanding MACRA

The Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) scores were the first regulations implemented that involved patient experience. HCAHPS surveys ultimately determined the benefits received by the Centers for Medicaid and Medicare (CMS). Low-scoring hospitals were penalized and found they needed to enhance patient outreach to receive positive outcomes. MACRA is now the next step in converting the industry to a patient-centric focus.

Using an App for Chronic Care Management

Living with a chronic condition can be challenging and anything that can alleviate stress is a welcome solution. These efforts are clinically defined as Chronic Care Management (CCM) and are a critical component of primary care. CCM applies to anyone living with two or more conditions that are expected to last at least a year. In America alone, 117 million adults have two or more chronic conditions that require continuous management. The need to frequently manage care can pose some difficulties

The Convenience of Carrying a Medical Wallet

As paper becomes less manageable, keeping track of your medical records can be challenging. In fact, two out of three patients would switch to a provider that offers easy access to their data. There are a variety of advantages to owning a medical wallet (like a free patient engagement app). With the convenience of history in your hand, here are a few ways it can make your life easier: Keeping track of who you saw and where you went can get daunting. Especially if you ever experience an illness

How a Patient Engagement Solution Can Maximize Reimbursement

The landscape of healthcare slowly began to shift to patient-centric workflows with the introduction of payment systems that were focused on quality over quantity. Prior to that, clinicians had to maintain a certain pace to ensure proper reimbursements. Although 75% of orthopedic surgeons surveyed stated they had satisfactory communication with their patients, only 21% of their patients agreed. Clearly, there is a disconnect and when patient engagement is counting toward reimbursement, it is critical clinicians work toward easier channels of communication.
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