5 ways social listening increases your social ROI

Return on investment (ROI) is a common phrase associated with the outcome of financial decisions, but in the realm of digital marketing, your business investment is people. In fact, a study by Nielsen demonstrated that 93% of consumer purchasing decisions are influenced by social media. It makes sense. Most people trust their peers by word-of-mouth. That means you need to find a way to measure the social activity of your clients and prospects, then apply it to your bottom line. Social listening

A Quick Guide to Protecting Your Invention with a Provisional Patent Application

You’ve always been a dreamer, a thinker, and a creator who adds to the world. Yet, we live in a place where light-fingered opportunists “borrow” ideas all the time, and you can’t afford to have yours taken away for free. It just so happens your fears are very grounded. If you are unaware of your invention, how can you know when you are giving it away? In fact, research shows that 50% of all inventions occur by accident. It comes as no surprise that many people may be confused as to how to move

A/B Testing is Your Best Friend and Here’s Why

If you’re going to take the time to build a campaign, you should take it a step further with A/B testing. It’s the perfect method to grow subscribers and improve your lead generation. Marketing automation is about making informed decisions based on data, rather than taking a guess at what your audience wants to see. You never have to wonder why a campaign isn’t working, because the proof is in the pudding. On average, 51% of companies currently use some form of marketing automation, and of...

Does Your Office Space Represent Your Brand?

Business is evolving. As it moves closer to a digital realm, many companies are struggling with how to express their culture in a physical arena. Telecommuting has created a revolving door and people are losing focus on the value of an office space. The culture of business and the way you work should be evident from the moment someone enters your office. If a company is following the rules, they have developed their digital footprint first and have an idea of their branding guidelines.
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