5 ways social listening increases your social ROI
Return on investment (ROI) is a common phrase associated with the outcome of financial decisions, but in the realm of digital marketing, your business investment is people. In fact, a study by Nielsen demonstrated that 93% of consumer purchasing decisions are influenced by social media. It makes sense. Most people trust their peers by word-of-mouth.
That means you need to find a way to measure the social activity of your clients and prospects, then apply it to your bottom line. Social listening