5 ways social listening increases your social ROI

Return on investment (ROI) is a common phrase associated with the outcome of financial decisions, but in the realm of digital marketing, your business investment is people. In fact, a study by Nielsen demonstrated that 93% of consumer purchasing decisions are influenced by social media. It makes sense. Most people trust their peers by word-of-mouth. That means you need to find a way to measure the social activity of your clients and prospects, then apply it to your bottom line. Social listening

Interdisciplinary collaboration is necessary for the future of legal education

Law is often viewed as a conservative practice that is not defined by innovation or agility, but legal tech and the new sharing economy are changing such assumptions. To deal with the influx of technology, creativity and innovation are increasingly fused into an otherwise traditional law school curriculum, helping to equip future lawyers with the tools needed to operate effectively. This trend does not just benefit legal educatiolan, though; it also imparts essential knowledge to other fields th

How some law schools are teaching smart contracts to students

By now, the fact that contracts can be created by artificial intelligence and agreements executed through automation has already had significant implications for the practice and business of law. But while disruptive technology may not necessarily call for pioneering jurisprudence, it often requires legal education to adapt their curricula. Many law schools across the country are therefore finding ways to discuss smart contracts in the context of traditional legal analysis.

A Quick Guide to Protecting Your Invention with a Provisional Patent Application

You’ve always been a dreamer, a thinker, and a creator who adds to the world. Yet, we live in a place where light-fingered opportunists “borrow” ideas all the time, and you can’t afford to have yours taken away for free. It just so happens your fears are very grounded. If you are unaware of your invention, how can you know when you are giving it away? In fact, research shows that 50% of all inventions occur by accident. It comes as no surprise that many people may be confused as to how to move

A/B Testing is Your Best Friend and Here’s Why

If you’re going to take the time to build a campaign, you should take it a step further with A/B testing. It’s the perfect method to grow subscribers and improve your lead generation. Marketing automation is about making informed decisions based on data, rather than taking a guess at what your audience wants to see. You never have to wonder why a campaign isn’t working, because the proof is in the pudding. On average, 51% of companies currently use some form of marketing automation, and of...

Why Being a Business Owner Isn't Always What You Expect

Larry Kim, the visionary leader and founder of WordStream, fully admits being a business owner isn't always what you expect. WordStream is one of the largest software companies in the world to focus on search engine marketing. The organization manages over a billion dollars a year in advertising, with approximately 10,000 clients worldwide. In a recent interview, I spoke with the philosophical business owner Larry Kim about the nature of startups. He mused over the reasons behind building a com

Business Intelligence For Every Department

All levels of an organization can benefit from a business intelligence solution.  It simplifies information discovery, provides easy access to data, engages customers, and drives overall revenue.  Many small-to-medium sized businesses shy away from a BI solution because of its assumed complexity.  However a tool that was once relegated only to the domain of large organizations is now becoming easier to implement, allowing SMBs to better analyze their data. Simple tools like the dashboard ar

Digital Drink Boards: Why You Should Install One Today!

Any bar owner that offers a variety of craft beer can tell you one of the challenges is keeping up with the menus. The common go-to has always been a chalkboard over the bar, which the staff is continuously erasing and updating. There are several issues that arise from this method, however, as the industry and the selection of beers continues to grow. A new way to display your ever-changing menu is to install a digital drink board. Not only can you display a beer list, but any wine, spirits,

Using Predictive Analytics To Boost Your Sales Efforts

Modernization has created more complex patterns in how we do business and the way we interact.  The world is increasingly competitive and for companies to stay on their game, they have to think outside the box.  That’s why predictive analytics is changing everything.  There is immense pressure on sales and marketing teams to continue to deliver. This is due to factors like: data flooded markets, decreases in funding, and overall discretion on where corporations are placing their dollars.  Sales

The Sony/Nintendo Prototype is Back from Extinction

It’s been spotted!  The elusive and rare hybrid, Sony/Nintendo Playstation has been in mere hibernation in a dusty attic environment…the last of its species. The thing that gamer’s dreams are made of, only 200 of the prototype were ever produced.  They were believed to have all been destroyed by a spiteful Sony, after a failed deal with Nintendo.  Let’s travel back to the post arcade-a-zoic era, shall we? Nintendo had been riding the wave of Super Nintendo and facing a serious rival in Sega Ge

Best Cities for Free Wi-Fi

Currently, we are more connected than we have ever been.  This can be both beneficial, and detrimental, to our daily tasks.  Without access to a network, our hardware is rendered useless in terms of communication.  When travelling, it is essential you have access to basic, modern amenities like Wi-Fi.  Whether it is to upload pictures, attend a business meeting, or simply Skype with a loved one, it is best to know where to go.   Since 2009, the amount of Wi-Fi hotspots in the world has tripled.

Is Technology the Future of Human Resources?

The absence of innovation, breeds stagnation. In other words, if you don’t start the race with the other runners, you’re left at the start line. In order to meet the needs and demands of employees, HR must modernize their approach. This can be achieved through various avenues such as: understanding the influx of a diverse workforce, data analysis, and implementation.In order to comprehend the drive towards technology in HR, we need to know “why”? It’s no secret the recession has kept many potent

Social CRM: What It Is and Why It Is Important for Business

There is a shift occurring in the way that business is being conducted.  The traditional forms of marketing and sales are slowly being phased out for an increasingly social and interactive approach.  New business models have formed from this rapidly evolving sales environment and it is important for businesses to stay on top of this alternative paradigm. Social CRM’s are the latest development in customer relationship management tools.  This platform can be used internally, externally or a combi
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