MSP vs VAR: What is the Difference?
In the world of partner programs, there lives a vast lexicon of terms that can get confusing. Some types of partners have similar tasks, but very different names and approaches to selling. One role that continues to evolve is that of the value-added resellers (VARs). Many resellers are finding themselves on the precipice of change. Increased competition, SaaS, and freemium software are all signals of a quickly shifting landscape. In response, many VARs have chosen to focus on increasing profit