A/B Testing is Your Best Friend and Here’s Why

If you’re going to take the time to build a campaign, you should take it a step further with A/B testing. It’s the perfect method to grow subscribers and improve your lead generation. Marketing automation is about making informed decisions based on data, rather than taking a guess at what your audience wants to see. You never have to wonder why a campaign isn’t working, because the proof is in the pudding. On average, 51% of companies currently use some form of marketing automation, and of...

The Ultimate Guide to Selling to Enterprise Clients

Enterprise clients are a unique type of prospect when it comes to the buying process, and they require a tailored sales approach. According to the United States Census Bureau, there are over 6 million businesses in the United States and only 0.32% qualify as enterprise-sized businesses. That’s a very small niche, yet a very large potential reward. Contracts may be worth hundreds of thousands or even millions of dollars. Yet the buyer journey for enterprise companies requires the salesperson t