5 ways social listening increases your social ROI

Return on investment (ROI) is a common phrase associated with the outcome of financial decisions, but in the realm of digital marketing, your business investment is people. In fact, a study by Nielsen demonstrated that 93% of consumer purchasing decisions are influenced by social media. It makes sense. Most people trust their peers by word-of-mouth. That means you need to find a way to measure the social activity of your clients and prospects, then apply it to your bottom line. Social listening

A/B Testing is Your Best Friend and Here’s Why

If you’re going to take the time to build a campaign, you should take it a step further with A/B testing. It’s the perfect method to grow subscribers and improve your lead generation. Marketing automation is about making informed decisions based on data, rather than taking a guess at what your audience wants to see. You never have to wonder why a campaign isn’t working, because the proof is in the pudding. On average, 51% of companies currently use some form of marketing automation, and of...

Social CRM: What It Is and Why It Is Important for Business

There is a shift occurring in the way that business is being conducted.  The traditional forms of marketing and sales are slowly being phased out for an increasingly social and interactive approach.  New business models have formed from this rapidly evolving sales environment and it is important for businesses to stay on top of this alternative paradigm. Social CRM’s are the latest development in customer relationship management tools.  This platform can be used internally, externally or a combi
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