A/B Testing is Your Best Friend and Here’s Why
If you’re going to take the time to build a campaign, you should take it a step further with A/B testing. It’s the perfect method to grow subscribers and improve your lead generation.
Marketing automation is about making informed decisions based on data, rather than taking a guess at what your audience wants to see. You never have to wonder why a campaign isn’t working, because the proof is in the pudding.
On average, 51% of companies currently use some form of marketing automation, and of...